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The page size forthe academic poster must beA2 (42cm X 59.4cm) Landscape or Portrait CONTENT OF POSTER This would include the total product concept and the circle of satisfaction. However, students should place special emphasis on demonstrating their learning ofthe buyer decision process. PLEASE REFER TO THE ATTACHED FILE COURSE CONTENT and focus on the information provided in Section 1 and Section 2. this is where the content is required to come from Tables can be included product and outline the consumers’journeythrough the buyer decision. It may be a B2B or B2C product DO NOT DO mobile phones,tabIet computers, Iaptop An academic poster is a combination of images and text. Desktop publishing software may be used, however, students have achieved ‘top of class’ results with Microsoft PowerPoint PLEASE SEE EXAMPLES OF PAST POSTERS- This is what I expect lhave also outlined to what I will be marked on below MARKING CRITERIA 1. The degree to which the student presented and formatted the poster [to an academic standard] 2. The effectiveness ofthe images in demonstrating the student’s learning ofthis unit: 3. The effectiveness ofthe student’stext in demonstrating the student’s learning ofthis unit: 4. The degree to which the student demonstrated an understanding ofthe buyer decision process: 5. The degree to which the firsttime zone was embedded within the poster [through text and images]: 6. The degree to which the second time zone was embedded within poster [through text and images]: 7. The degree to which the third time zone was detailed within the poster [through text and images]: 8. The degree to which the total product concept and the circle of satisfaction were linked to the buyer decision process: 9. The degree to which the student demonstrated their learning ofthe marketing concept and a marketingdphilosophy: 10. The creative approach employe bythe student [the degree of originality]:

The page size forthe academic poster must beA2 (42cm X 59.4cm) Landscape or Portrait
CONTENT OF POSTER

This would include the total product concept and the circle of satisfaction. However, students should place special emphasis
on demonstrating their learning ofthe buyer decision process. PLEASE REFER TO THE ATTACHED FILE COURSE CONTENT and focus on the information
provided in Section 1 and Section 2. this is where the content is required to come from

Tables can be included product and outline the consumers’journeythrough the buyer decision. It may be a B2B or B2C product

DO NOT DO mobile phones,tabIet computers,

Iaptop

An academic poster is a combination of images and text. Desktop publishing software may be used, however, students have
achieved ‘top of class’ results with Microsoft PowerPoint

PLEASE SEE EXAMPLES OF PAST POSTERS- This is what I expect

lhave

also outlined to what I will be marked on below

MARKING CRITERIA

1. The degree to which the student presented and formatted the

poster [to an academic standard]

2. The effectiveness ofthe images in demonstrating the student’s learning ofthis unit:

3. The

effectiveness ofthe student’stext in demonstrating the student’s learning ofthis unit:

4. The degree to which the student

demonstrated an understanding ofthe buyer decision process:

5. The degree to which the firsttime zone was embedded within the poster

[through text and images]:

6. The degree to which the second time zone was embedded within poster [through text and images]:
7. The degree

to which the third time zone was detailed within the poster [through text and images]:

8. The degree to which the total product concept and

the circle of satisfaction were linked to the buyer decision process:

9. The degree to which the student demonstrated their learning ofthe

marketing concept and a marketingdphilosophy:

10. The creative approach employe bythe student [the degree of originality]:

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