The author of our text, Paul A. Argenti, devotes the tenth and last chapter of his book to the role of communication in crisis management. Here’s how he defines a business crisis:
“A crisis is a major catastrophe that may occur either naturally or as a result of human error, intervention, or even malicious intent. It can include tangible devastation, such as the destruction of lives or assets, or intangible devastation, such as the loss of an organization’s credibility or other reputational damage. The latter outcomes may be the result of management’s response to tangible devastation or the result of human error.” (p. 249)
So consider his description of a business crisis as you engage in a close reading of chapter 10 from the text in which Argenti lays out what he deems to be an effective plan for crisis communication when disaster strikes a company. Then critique the strength of his recommendations. Is he generally convincing and persuasive? Why or why not? Has he correctly denoted what should be the chief goals of a crisis communication plan for a firm? Conversely, has he employed flawed analysis at any point? Explain your critique and note what additional pieces, if any, you would add to his crisis communication strategy.