Project Part A
Delta State University has assigned the management of the trademarked mascots of the University (the Fighting Okra, the Statesman, and the Lady Statesman) to the College of Business. You have been retained by the College of Business as a consultant to make recommendations and/or proposals for the mascots of the University. Your recommendations and/or proposals should be developed as if they will be presented to the Dean and the Chairs of the Divisions in the College, and you should remain mindful that this will be a small business. After studying the chapters corresponding to each Assignment, complete that Assignment and submit it through Canvas no later than 11:59 pm on the stated due date. Your submission for this Assignment should not exceed three pages. Your submission should be developed and written at the graduate school level with any sources properly documented. After submitting an assignment, you will receive a grade and a critique from your two professors: Mr. Will Wood for the management issues and Dr. Clint Wood for the legal issues. Your response to the critiques should be incorporated in the final Assignment. (Parts A-E of this project is worth 50 points each and the final project is worth 200 points.)
NOTE: All your recommendations, proposals, and submissions become the sole and exclusive property of The College of Business at Delta State University.
A note concerning our custom textbook: chapter numbers are sequential on the Contents page (page iii), but the chapter numbers from the master textbook are used in the text; e.g. Chapter 4 on the Contents page is the same as Chapter 3 starting on page 28 in the text. Page numbers are sequential at the TOP of each page throughout the text; i.e., disregard chapter and page numbers at the bottom of the page; names of chapters at the bottom are correct. Concerning Assignments Parts A-E, the chapter numbers on theContents page are used.
Specific Instructions for Part A:
Textbook chapters covered: (pages 3-60)
Chapter 1 Managing Effectively in a Changing World
Chapter 2 Delivery of Goods
Chapter 3 Title & Risk of Loss
Chapter 4 The Organizational Environment & Culture
Chapter 5 Performance & Breach of a Sales Contract
Chapter 6 Torts
Chapter 7 Courts & Civil Procedure
1. Explain to the College of Business officials the major challenges facing them in the production and marketing of its mascots and related items.
2. Explain the types of organizational cultures which can be established to achieve the production and marketing of the mascots and related items. What will be the impact of each one of these different cultures? Which organization culture do you recommend and why?
3. The College of Business officials have heard a lot about “competitive advantage.” Explain this concept and how it applies in this situation. Explain what you see to be DSU’s competitive advantage and how this will relate to this project.
4. In anticipation of an extremely successful football season, 15 dozen Fighting Okra tee shirts and 15 dozen Statesman tee shirts are ordered and are to be delivered by August 15th. The order actually arrives on July 15th; however, the Statesman image is placed with the Fighting Okra wording on the shirts, and the Fighting Okra image is placed with the Statesman wording. What are the legal ramifications of this delivery? What if Delta State does not discover the error until the day before the opening football game? What will you do?