Project Part 4: Final Proposal and Written Paper It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final written proposal.
Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include:
Summary Executive Summary Combine all of the previous project parts, incorporating any feedback received from your instructor into the final written paper.
Required Sections include:
Part 1: Introduction
Introduction and overview of your selected company along with an initial analysis of the growth opportunity Country of Choice Mode of Entry Part 2: Cultural Exchange and Marketing Strategy
Cultural Differences Distributions Methods: Product/Market, Pricing and Positioning Part 3 Strategic Audit
Internal Environment External Environment Strengths Problem Analysis Recommendations and Implementation Costs Evaluation and Control Processes Submit your final written analysis of the company’s strategic plan for the expansion opportunity overseas. The entire project should be a minimum of 3000 words (body of the paper), APA style. Additional support items related to APA formatting (e.g. cover page and reference page are not covered in the word requirement.)
In your paper include a title sheet and 6-10 references. Only three references may be found on the internet (not Wikipedia).