“Pricing Strategy and Pricing Management” Please respond to the following: * From the simulation, you learned about the importance of identifying a pricing objective before developing the pricing strategy. OatHealth is a brand of oatmeal marketed by Health And You all over the U.S. The company has been noticing a decline in sales. An external consultant appointed by the company has attributed the sales drop to issues in pricing. Determine a pricing objective, and discuss a new pricing strategy that could help the company revive its falling sales. * From the e-Activity, give examples of two (2) products that rely on their price to woo customers, and demonstrate the manner in which pricing management must go hand in hand with the identification of the correct target market. Provide a rationale for your response. 7 Question “Global Trade and Distribution Strategy” Please respond to the following: Illustrate the role of supply-chain management in the global movement of goods from one country to another, and explain its overall impact on local trade. Support your answer with examples of such an impact in action. * From the simulation, describe the characteristics of the target market for the Achilles Kids shoes and propose a distribution strategy that would work for this target market. Provide a rationale for your response. week 8 discusss “Retail Environment” Please respond to the following: * From the first e-Activity, analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples. * From the simulation, suggest key strategies that Achilles Ks, a mass market shoe line, could use in order to modify its retailing approach if it were a luxury shoe line. 9 Question “Integrated Marketing Communications and Elements of Promotion Mix” Please respond to the following: Debate It: The majority of promotional activities are deceptive. Provide a rationale for your response. * From the simulation, outline three (3) ideas that Achilles’ public relations campaign could use in order to counter the false allegation that the company is involved in using exotic leathers illegally to make formal shoes for women. Justify your response. 10 “Personal Selling and Sales Objectives” Please respond to the following: Compare and contrast a personal selling experience with buying goods or services online as opposed to at a retail outlet, and explain your preference as a marketer. Provide a rationale for your response. * From the simulation, propose key methods that a company may use in order to realistically set its sales objectives. Support your answer with examples of ways in which these proposed methods have worked in the past. 11 Question “Looking Back and Looking Ahead” Please respond to the following: Summarize what you have learned in this class in 140 characters or less (something you could post on Twitter). Predict what new forms of marketing you could expect to see in the next 10 to 20 years. Provide specific (and creative) examples to support your response.