Journal To complete the following journal entry, go to this week’s Journal link in the left navigation. Learning to Date Reflect on what you have learned about marketing and marketing planning. Why is it important for marketers to describe their products or services and their customers in the early stages of the marketing process? As you reflect on this question, think about why customers buy a good or service. In addition, think about the physical and emotional benefits that customers receive from brands and why you yourself purchase certain brands