In APA format (see your APA guide and additional tools under the Resources Navigation Link), complete an overview of the organization, its history and its current place in the market. Be sure to include the following:
- Name of the organization and all subsidiaries or strategic business units
- Historical perspective on the organization.
- Scope of the business and current products or services provided
- Scope of market distribution – are they global or regional etc.
- Overview of the leadership and management structure and individuals
- Identify current issues that may affect the future of the organization
- Properly cited sources and reference page
The file must include the week number, first initial, and last name of the student. Example Week1_MStudent.docx
The completed paper should be 5-7 pages in length.
This paper, and all papers in our course, should be properly formatted according to APA guidelines.
Target Market – Segmentation
The paper assignment this week is the final piece of your Course Project work on the company you chose in Week 1. Major sections of the project are due during weeks 1, 3, 5 with the complete project submitted in Week 6. This project company Target Market/Segmentation paper is the 3rd part of your overall project
Complete an analysis on the primary and secondary target markets served by your project company. Describe each target group, demographic profile and provide data on the size of the market.
Compare your project company’s market position and the targets your project company serves with that of the major competitors in its industry.
Your APA formatted paper should include the following information. Use headings:
· Overview of paper
· Primary and Secondary Target Markets
o Discuss, in general terms, your project company’s primary and secondary target markets – be sure to discuss both the primary and secondary target markets in this section
· Target Group
o Choose one target group of your project company and name it. Discuss the group’s demographic profile. Provide as much depth as possible.
· Market Position
o Compare your project company’s market position with that of its major competitors. Provide data on the size of the overall market. Provide data (in chart or graph form) on the market share of your organization and your organization’s competitors.
This is a comprehensive analysis of the company you have selected. Bring together all three segments of the analysis you have completed, and develop two recommendations for actions – one regarding their leadership, organizational structure or culture and onebased on a change in one of the 4 P’s. Be sure your recommendation is well founded in your research and SWOT analysis.
Completed analysis should be between 18-20 pages with a minimum of 10 references expected.
The completed paper must be formatted according to APA standards.