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If a firm has created value is it also always able to capture that value? How does a firm create value and then what must it be able to do to capture that value? In your answer provide an example of a firm that has been able to create value. Then discuss whether or not you believe it has captured that value and if so how it was captured and if not why it was not able to do so.

If a firm has created value is it also always able to capture that value? How does a firm create value and then what must it be able to do to capture that value? In your answer provide an example of a firm that has been able to create value. Then discuss whether or not you believe it has captured that value and if so how it was captured and if not why it was not able to do so.

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