Firm’s International Strategy
- Paper instructions:
Select an Australian publicly listed company that is internationally active. You should analyse and discuss the firm’s international business strategy. Your discussion should include the type of strategy (i.e. global standardization, multi domestic, transnational or international strategy) being followed, an assessment of why that strategy has been selected and your views on whether it is the optimal strategy for this firm.
Include – background of firm, background of strategies – (global, multi domestic, transnational and international strategy) and decent discussion of the actual firm’s strategy selection
The structure is that of a report. There should be an executive summary, contents list, introduction, a body, recommendations and a conclusion followed by a list of references. Tables and figures are welcome.
Stick to the word limit of 1000 plus or minus 10%, including everything except references.
You should use academic journal articles, company reports, news reports, business commentaries from credible sources only as research material for your work. Do not overly use web sites. All such input should be referenced. Do not use/reference course materials or text books as they are in turn based on others’ original research.