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Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix. Identify two pricing concepts that you learned from reading this article. From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace? From the perspective of a consumer, what impact might the pricing concepts in the article have on the buying decisions of consumers? How might this information on pricing affect you personally?

  • Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix.
  • Identify two pricing concepts that you learned from reading this article.
  • From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace?
  • From the perspective of a consumer, what impact might the pricing concepts in the article have on the buying decisions of consumers?
  • How might this information on pricing affect you personally?

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