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1. (TCO E) Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place? From the consumers viewpoint, why would you or wouldn’t you buy these generic brands versus more well-known brand names? Does it depend upon the product being sold?

1. (TCO E) Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place? From the consumers viewpoint, why would you or wouldn’t you buy these generic brands versus more well-known brand names? Does it depend upon the product being sold?

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