The task is to write only SECTION 2 from the Individual portfolio. I have uploaded previous paper of one of my friends that got an A on the module. The industry is the same and the business model is the same as in example portfolio. COVER ONLY SECTION 2
Appendices MUSTbe the same as in his portfolio, so they can be just Copy-Paste
System thinking diagram (similar to the one in the example portfolio) is a MUST
Importantto follow the Assignment task!
The portfolio should be similar to the example portfolio paper. (part 2 only)
Coursework submission – portfolio submission
This is an individual assignment based on an evaluation of work undertaken by your project team on the module.
The project team was charged with designing a new business model that may compete successfully in one of your proposed scenarios for your chosen industry or sector. This new model may be radically different from existing models or may reflect more incremental changes externally or internally.
The final outcome for your project team work was a new business model presented using the business model “canvas” of Osterwalder & Pigneur (2010).These are the outputs of your team project work in the workshops, and they are the subject of the work you will do individually for the assignment marks.
(1) Your individual critical evaluation of the new business model, in two main sub-sections (with a combined word limit of 1500 words):
a. drawing on the use of systems thinking, through the creation and analysis of a simple, dynamic systems diagram of the business model interacting with its environment, also incorporating the key elements of the value proposition, and the critical success factors that allows the business model system to deliver (or fail to deliver…) that value proposition. The diagram should, therefore,allow you to evaluate:
• the coherence of the model in delivering the value proposition (adding value to potential customers, and to the user experience of the product/ service)
• the coherence of the business model’s internal value-adding system in executing the critical success factors necessary to (i) attract customers, and (ii) deliver the user experience to fulfil the value proposition …
b. drawing on the concepts of competitive business strategy:
i. An analysis of how competitors might react to the business model.
ii. An appraisal of whether you believe the business model will be sustainable and robust (likely to be long-lived and adaptive to competitive or other environmental changes)
In making these evaluations, you must reference the tools of business and competitive strategy from your prior studies
(2) Required Appendices – all based on group-work, which will be unmarked but must be submitted to complete the portfolio (omission can be penalized through loss of marks):
a. The group project team scenarios and report produced for Submission 1
b. The group contribution statement
c. A summary of your project team’s business model conceptand value proposition (no more than one page – use this to summarize the essential features of your business model)
d. The project team new business model presented visually using the “canvas” (please ensure legibility)
(3) Allowed Appendices – Students may append further material (diagrams, data, etc.) which supports the analysis and evaluation in an “allowed” appendix. These are limited to a maximum of 12 pages of A4 equivalent, and will be unmarked.
Guidance notes on the assignment
• Structure of Report: The portfolio is not intended to be a business report or an essay. As such, there is no requirement for overall introductions or conclusions, executive summaries, etc.
• Format of Submission: Your submissions should be in a single uploaded file, normally in Word or PDF formats. If appropriate, you may also submit sections as Powerpoint or Excel inserts.
• Business Model evaluation: Unlike (say) the Entrepreneurial Business modules, you are not evaluating a business start-up as such. The Business Model Canvas is a way of describing a type(or “pattern”) of business. A new business model could be as easily launched by an established competitor in an industry, a new entrant from a related industry, or a completely new start-up. In answering task (1b) above you might consider the relative chances for success for new businesses versus established competitors in evaluating the competitiveness and sustainability of the business model, but the task is not to build the model for a start-up….
• The importance of using course concepts, models and frameworks: The module is designed to teach you about the tools of business model design and how to USE them. Work which is essentially “descriptive” in nature will fail, so please evaluate and prioritize your findings in all cases.
• Prior Knowledge of Business Strategy: Task 1b requires you to apply tools and concepts from the subject domain of business strategy, which you are expected to be familiar with from your prior studies. These resources can, of course, be complemented by business strategy concepts directly from the module (such as the various types of innovative business models identified), but should not replace these core tools of analysis and evaluation. If you have any doubts of what might be required, or if you need to refresh your knowledge and understanding, you should consult a strategy textbook (such as Angwin et al, or that of Grant) at an early stage of the module.
• Individual Critical Evaluation: You should step back from the project team effort, and the shared perspectives you probably developed at that time. Instead, using the tools of evaluation, you (individually) should critically evaluate your team’s work and outputs.
Word Limit: The word limits above excludes reference lists, bibliography and appendices. They are limits – there is no allowance for words over the limit.
How to use the “allowed” appendices: You are encouraged to use appendices for the presentation of detailed research which supports your discussion, and for the detailed analysis using key models and concepts. Please ensure, however, that key findings and points of explanation are included in the body of your report. The marker will not award marks for the appendices as such, and will use these only for rapid reference (they will not be read in detail). These “allowed” appendices must be no longer than 12 pages of A4 equivalent in total.
References and Sources: You will be aware of the business school’s rules on referencing and acknowledging sources. Coursework which fails to meet these requirements will be penalized or referred to the Academic Conduct Officer (see section on “Cheating” also)
Individual Work: This is an individual assignment, drawing on knowledge originally created by you and your project team. Any students whose assignments are not created individually will be penalized or referred to the Academic Conduct Officer (see section on “Cheating” also)
The portfolio is awarded 85% of the resit assignment mark, and will be aggregated with your group-work mark (15%) from the module coursework
The marker will consider your work against, interalia, these criteria:
The task scope and focus of the response
You must focus on the requirements of the question and address the purpose of the task, including comprehending and following explicit instructions.
Quality and range of research and sources
You must do enough varied research to address the tasks. In addition, you should always evaluate sources you use – How biased are they? How reliable? What data have they been compiled from? What is the source’s own purpose? Can the sources be evaluated? To be clear, sources such as Wikipedia, Mindtools, etc. cannot be totally credible in business due to the way the data is compiled, although they may in turn provide you with a source of references to follow up.
Knowledge & understanding of course concepts
We expect you to know the concepts in the course textbooks. We do not expect you to describe these concepts to us in the assignment, but rather use them in your analysis and evaluation. Your understanding of concepts will be demonstrated by the way you use them.
Analysis and application of course concepts
You are expected to add value through the way you use course concepts and tools to analyse data and insights. The way you combine concepts and tools, and the choices you make over which frameworks to use (and which to omit) will demonstrate this.
Argument, synthesis and evaluative conclusion
This refers to the way you connect findings and evidence from your analysis into a logical line of discussion which leads to a critical individual evaluation of the work of your project team. Ideally, the disparate parts of your work “synthesize” into a distinctive viewpoint or insight. This is the added value that we look for in your work.
Structure, organization, and presentation
The structure of your report should support your discussions and arguments above all else. You should distinguish between what you want to say to answer the question, and the work that you do to provide the answer. A professional standard of presentation is expected, and the overall report should be written with the reader in mind.You must communicate clearly and succinctly.
Adequacy of referencing
You are required to follow the standards set by the Harvard system of referencing used by the Business school. Please read the regulations. Be aware that failure in this area can lead to your referral to the academic conduct officer.
As we will be marking online, there is no need for you to upload any feedback sheets with your submission.
Presenting coursework for assessment
When presenting assignments, your primary presentation goals should be to make the piece easy to follow, and make the messages clear. The variety of formats in the portfolio make precise guidance more difficult, but in general the following should guide your submissions:
Text-based sections of the assignment should be presentedin 11 font Arial and double spaced
All pages must be numbered
The assignment must be presented with an assignment statement of originality that is signed, have a front cover showing the programme title, module number and name, title of the assignment, name of the person submitting the work, student number and submission date
Margins for text-based sections should be as follows: Top: 1 inch, Bottom: 1 inch (2.5 cm), Left: 1.25 inches, Right: 1.25 inches (3.2 cm)
Submission date and instructions
Your portfolio should be submitted by email to the module leaders. The submission date is:
• Monday 18 April 2014
General assessment information
The length of an assignment is limited by a set number of pages or words to contribute towards the development of writing skills and to ensure all work is assessed equitably. You will need to think carefully about how best to address the set tasks within the permitted number of pages or words, using an appropriate mix of text, drawings, diagrams and tables, supplemented by information contained in appendices.
A submission can be enhanced or damaged through layout. Decisions need to be made about the most appropriate place to use tables etc, to support your case.
The specified page or word count refers to the main body of the report and habitually does not include any front cover, title page, contents page, reference list, bibliography or appendices.
Appendices themselves will not be marked. However, inappropriate use of appendices will be taken into consideration when awarding the final mark.
Pages or words that exceed the maximum allowed will not be marked. If in doubt, you should discuss this with the Module Leader before submission.