Students conceptualize, plan and promote an event aiming at solving conflicts between divided communities.
Specific Task Requirements:
1. Introduction and literature review After a brief presentation of the destination where the event will take place, students present a literature review which analyses the relation between social conflicts and events. (I will upload 3 articles that the teacher wants us to use in the lit review)
2. Conceptualization of the event Students present the event concept, which must be free of charge for the participants: They define the purpose of the event, they analyse the role that the different stakeholders may have in the event with a focus on sponsors, design the content and the theme of the event which must match the needs of the stakeholders. Finally, they decide where and when the event will be staged
3. Conduct a situational analysis of the event as part of the strategic planning process from the organizer’s perspective Students focus their analysis on the external environment, on the elements which are relevant to the situation the event wants to improve, like the community attitude to events in general, the demographic factors and the socio-cultural changes which affect the society. The definition of the strategic planning process is provided by Bowdin et al. (2011 p.190); The basic definition of a situational analysis is provided by Bowdin et al. (2011, p.206-208 and p.379-380).
4. Write a mission statement and goals Students write a mission statement and formulate the goals of the event
5. Design an action plan to promote the event and communicate about it The plan includes max. 6 actions; at least one action must be in each of the 3 traditional categories of promotion, public relations and advertising, which are part of the integrated marketing communications (Armstrong & Kotler, 2013, p.387). Students detail the conceptualization of one of the actions of the plan
6. Create an evaluation plan In the final step of the planning process, the event manager collects data in order to explore stakeholders’ opinions and evaluate the event. Students create an evaluation plan to obtain in-depth perceptions of participants’ particular groups regarding your event and its social impacts (Bowdin et al., 2011, p.636)
7. Conclude and reflect upon how the research was carried out The main findings and arguments are briefly restated and some reflective questions are addressed, e.g: Which skills did you acquire? What more would you need to achieve a better result? Evaluation
8.References Appropriate references derived from relevant literature (articles and books) and online sources are required. Instructions given by the Student’s handbook must be followed, particularly with respect to in-text referencing conventions (APA style) Knowledge