role of a marketing communications agency Task In groups of five, you are to play the role of a marketing communications agency required to produce an integrated marketing communications plan on behalf of a client. As a starting point, you will be provided with a ‘live’ briefing document in week 22. Your recommendations should be for marketing communications alone. Format: Group Report & group Contact Reports Individual Peer Review Form +Individual Diary Your submission will be in report format (headings, numbering system) and will be a maximum of 6000 words in length (excluding references, appendices, contact reports). You should use the Harvard referencing method (see Faculty Harvard referencing guide on Blackboard). In this group essay I just need wrote Target Audience selection (5%) (400words) • Creative Strategy & Execution (15%) (900 words) two part. The order should talk about National trust Your report will include the following sections: • Brand/Issue & Market Analysis + Visual Board (25%) • Objectives (5%) • Target Audience selection (5%) • Creative Strategy & Execution (15%) • Marketing Communications Mix/Media Proposals (20%) • Evaluation Proposals (15%) • Contact Reports (5%) The final 10% of the marks will be allocated to the presentation quality of your written report (report format, written English, referencing, relevant use of tables, diagrams and appendices). Report Tips • A professionally produced report is expected i.e. headings, sub-headings, numbering system, page numbers, reference/sources, tables/diagrams, appendices etc. • Make use of spelling and grammar checking software • Ensure that ALL group members have proof read ALL of the report contents. In particular, check for repetition, gaps, inconsistencies. • Identify linkages between sections where appropriate. • Ensure that all facts/data are fully sourced. You should use the Harvard referencing method (see Faculty Harvard ref