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Question 1.1. (TCO 3) When ninth graders saw movies with actors smoking, their own intent to smoke was _____. (Points : 5) decreased constant increased only if they already smoked increased Question 2.2. (TCO 5) When a gas station blows “fresh coffee smell” around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of _____ marketing to influence customers. (Points : 5) one-on-one subliminal differentiated sensory Question 3.3. (TCO 2) Ethnic groups with a(n) _____ tend to relax their identification with their country of origin. (Points : 5) recent population growth longer history in the United States increasing household income ethnic symbolism Question 4.4. (TCO 1) For marketers, _____ is the most important marketing phenomenon of this decade. (Points : 5) consumer-generated content culture jamming transformative consumer research economics of information Question 5. 5. (TCO 1) Identify the difference between a need and a want. (Points : 40) Question 6. 6. (TCO 7) Describe the basic premise of motivational research and how it might be conducted. (Points : 40)

Question 1.1. (TCO 3) When ninth graders saw movies with actors smoking, their own intent to smoke was _____. (Points : 5)

decreased

constant

increased only if they already smoked

increased

Question 2.2. (TCO 5) When a gas station blows “fresh coffee smell” around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of _____ marketing to influence customers. (Points : 5)

one-on-one

subliminal

differentiated

sensory

Question 3.3. (TCO 2) Ethnic groups with a(n) _____ tend to relax their identification with their country of origin. (Points : 5)

recent population growth

longer history in the United States

increasing household income

ethnic symbolism

Question 4.4. (TCO 1) For marketers, _____ is the most important marketing phenomenon of this decade. (Points : 5)

consumer-generated content

culture jamming

transformative consumer research

economics of information

Question 5. 5. (TCO 1) Identify the difference between a need and a want. (Points : 40)

 

 

Question 6. 6. (TCO 7) Describe the basic premise of motivational research and how it might be conducted. (Points : 40)

 

 

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