Project description you would need to answer the following questions. 1.What are the three channels (players) in the travel industry on the Internet? Describe what they are, what their business models are, and their major characteristics. 2. List all players in the Search engine marketing industry, excluding the protagonist company, MediaContact. What kind of company are they? (Refrain from talking about irrelevant facts, such as their founders, etc.) What are their business models, strengths, and weaknesses? 3. What is the main question that MediaContact wants answered? Suggest a method to address their issue