Professional Communication Practice report.
This assessment is based on the case study
detailed below. You are required to write a report to the key decision-makers within the business on whether Cloud Accounting will become
commonplace in the future.
Your report, written in plain English, should be a formal document which outlinesthe issues for each
project, what research will be needed and who will need to be consulted or communicated with in orderto getfunding forthe projects. The
format of your report should include:
cover letter (letter of transmittal)
table of contents
summary and conclusions
Marks will be awarded for the
comprehensiveness of your research, your awareness ofthe contemporary business environment, insightfulness in style and timing of
communications to clients and any other stakeholders you identify and report format and structure.
Case study information
You are the practice managerfor an accounting firm which specialises in business advice for mostly small businesses. Currently there are three
partners, four associates, four newly graduated accountants and administrativ e staff. At the recent business planning meeting, a discussion
item on the agenda related to Cloud Accounting. MYOB had sent marketing literature which focused on the benefits for yourfirm if clients
could be encouraged to use MYOB Cloud Accounting.
One of partners believed there were many benefits and that Cloud Accounting in general
was ‘the way of the future’. She argued that the accountants and partners should speak with all their clients about investing in Cloud
te chnologies. Another partner was very much against the idea as itwould inv olve costs for clients and he was not convinced there were
enough benefitsto justifythe co sts. The meeting members could not reach agreement, and eventually admitted that their knowledge of Cloud
Accounting was limited and they needed more information. You are commissioned to write a report on Cloud Accounting, with a focus on whether
it is viable forthe firm to work with their clientsto make it an integral part oftheir working relationship. As the partners see time as
limited, they have asked you to include a section on communications strategyfor introducing this change,to be used if you recommend the
adoption o a Cloud strategy.You should define and give adequate description of Cloud Accounting. Include a discussion ofthe benefits
and problems with Cloud Accounting and information on co sts. The partners mayfind it useful to read examples of the use of Cloud in other
accounting firms.Your report isto the current partners and should be formal.