Please note, points are deducted for below 500 however; points are NOT deducted for in excess of 500 words but will be deducted for non relevant content. Students who submit less than 500 words will have points deducted based on a % of not meeting the minimum requirements. Students who submit more will end up at the end having a lot of work to edit their responses to meet the final paper page requirement. (2) Students are not reading the Assignment Guidelines posted on the Announcement page (also sent via email). The response must follow APA Guidelines. Also, the question must appear before the response as a Heading NOT a Header. Do not change the wording of the question. (3) In the Assignment Guidelines item #6 clearly states: Describe the concept as it is outlined by the textbook, this is your Introduction. Discuss the concept as it relates to the rest of the question within the context of your product. (4) Students are adding additional headings in their response. The only heading I want is the question. (1) ALL ASSIGNMENTS ARE TO BE WRITTEN IN THE 3RD PERSON. (2) APA Format: Font style: Times New Roman. Font size: 12 and double line spacing. (3) Page 1 is the Cover page with your Name, University, Product/Service Name, Group #, and Date. (4) Pages 2 &#65533; 3 is your Response. At the top of your response, you will include the question or statement as a section heading. Do not shorten the heading please. (5) Responses must be in paragraph format (no bullets). Each question/statement must be answered in 500 words. (6) Responses to the weekly assignment must reference your textbook. You need to describe the concept(s) as outlined by the authors in your introduction, and then apply the concept to your product/service. (7) Responses must include in-text citations and your references must be from credible sources. You are required to use and cite the Textbook, and other Online Resources. Wikipedia IS NOT a credible source. In text citations and your Reference List must follow APA formatting rules. (8) A reference list headed by the word &#65533;References&#65533; is the last page of your assignment. (9) DO NOT INCLUDE the following: Abstract or Running Head in the individual weekly MMGP assignments. (10) You are required to post a Microsoft Word attachment (which includes the cover page) for me to grade. If you do not include an attachment you will NOT receive a grade and will be subject to a 10 point deduction. (11) Cut/copy and paste directly onto the Discussion Board only the body and the list of references of your assignment (do not include the cove page &#65533; so all members can read your submission with ease. Have a great PLEASE INCLUDE ONE OF THE SOURCES TO BE FROM THE BOOK. THIS IS CRITICAL!!! Kotler, P., & Keller, K. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 1256392510 custom &#65533;What examples could you provide of firms (any firm, in any industry) that successfully engage in socially responsible marketing. The above question is the assignment.