“Measuring Customer Satisfaction and Focus Groups”.
“Measuring Customer Satisfaction and Focus Groups” Please respond to the following:
•* From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective
method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response.
•Imagine that you have been tasked with creating an app for Apple’s iTunes store. Determine two (2) research tools (surveys focus groups, concept testing, etc.) you will use to identify
customers’ needs. Provide a rationale for your response.
MKT 500 Week 9 Scenario: Utilizing Marketing Research and Measuring Customer Satisfaction for the New Product
Slide # Scene # Narration
Slide 1 Scene 1
[Ed, Samantha – Ed’s Office]
Ed and Samantha meet in the morning to discuss the next steps in the tablet PC launch.