Masters Home Improvement Stores, Australia
Marketing Mix Critique and Analysis
Assessment type: Marketing Mix Critique and Analysis
Length: 2000 words
Brief description: The main focus of this plan is to improve the marketing mix of an existing product, using theory to support your arguments.
What do I have to do?
The Marketing Mix Critique assignment [all students do it on Masters Home Improvement Stores, Australia] is comprised of three separate tasks. First, students are required undertake a marketing environmental analysis to assess the micro and macro forces which impact Masters Home Improvement Stores. Second, students are required to review and critique, then redesign the organisations marketing approach against the 7P’s approach. Third, outline three key recommendations (supported by prior sections and marketing theory) to Masters as to how they can enhance their current marketing approach.