Marketing Plan Project Groups will be assignment to complete the Marketing Plan Project for the course. Each group should decide on a “fictional” consumer product or service they wish to bring to market. For our group, we want to produce “Heazie” (something similar to the product already exist-koozie”). Heazies do in fact keep beverages hot ( since people in US like to drink hot chocolate and hot coffee no matter where they are), Heazie has the solar panels & change polarity so that the holder gets warm. So if people in the outside, like in the train or subway, they can put the Heazie on the coffee cup, so they can get the hot coffee. For my part, should include: Situation Analysis Company Analysis • Goal • Focus • Culture • Strengths • Weaknesses • Market share Customer Analysis • Number • Type • Value • Decision process • Concentration of customer base for particular products Competitor Analysis • Market position • Strengths • Weaknesses • Market shares Collaborators • Subsidiaries, joint ventures, and distributors, etc. Climate Macro-environmental PEST analysis: • Political and legal environment • Economic environment • Social and cultural environment • Technological environment Good resources: http://college.cengage.com/business/pride/foundations/2e/resources/pf_found_sample_mkt_plan.pdf http://www.quickmba.com/marketing/plan/