1.What criteria will you use to distinguish ethical advertising from unethical advertising?
2. Many large firms are investing in Behavioral Targeting i.e., tracking online activities of the target customer (the pages or sites users’ visit, the content they view, the search queries they enter, the ads they click on, the information they share on social internet sites) and combining it with the time, length, and frequency of visits. Do you think Behavioral Targeting (BT) is ethical and conforms to market research standards? How can companies gather customer data without infringing individual rights to privacy?
- Discuss a U.S. corporation that practices a global marketing approach. In which country/region does it operate and what market entry strategy does it employ? Why do you think it chose this particular strategy?
- For the same corporation, suggest another market entry strategy for a different country/region. Justify your suggestion.
- Do you think the country-of-origin effect works in this case? Why or why not?