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Its Individual Report on Internationalizing a Top Retail Brand from UK and Extending the international Market for that brand .we have choose Tesco we listed number of countries and analysed them so we came down to one country which is Dubai market in UAE .we analysed DUBAI market: PESTLE Analysis Dubai Analysis of Micro Environment BCG Matrix and TESCO Porter’s Generic Strategies Target Marketing Marketing Mix for Tesco in Dubai IN Presentation and the first report the files are uploaded look at them they weak researched and referenced too so dont relay at them in any way . i received realy bad feedback on them .i have uploaded the instructions of the Presentation and first report so you have an idea about them and you connect them to second report entering Retail Market of Dubai. her is the instructions of this Individual Report:This is an individual assessment. Using the organisation or product that you selected in assessment 1you have now to write a strategic market entry plan to launch the organisation or product in to the selected market. Your plan needs to cover the following areas • Market entry- what is the market entry strategy that would be most appropriate for the organisation or product in the international market. Justify this selection. • Marketing mix-adaptation or standardisation of each element and what would the specific changes, if any, be • Suggested organisation structure for managing the international operations and justify why this is the most appropriate • Give a critical review of how logistics and supply chain would play a large part in the success or otherwise of this operation. You should use recognised strategic international marketing models or frameworks as far as possible to present your information. This is an individual piece of work. You will need to submit a paper copy of your work and a copy on a CD through the student office in MX building and gain a receipt for it. There is no electronic submission of work on this module.

Its Individual Report on Internationalizing a Top Retail Brand from UK and Extending the international Market for that brand .we have choose Tesco we listed number of countries and analysed them so we came down to one country which is Dubai market in UAE .we analysed DUBAI market:
PESTLE Analysis Dubai
Analysis of Micro Environment
BCG Matrix and TESCO
Porter’s Generic Strategies
Target Marketing
Marketing Mix for Tesco in Dubai
IN Presentation and the first report the files are uploaded look at them they weak researched and referenced too so dont relay at them in any way . i received realy bad feedback on them .i have uploaded the instructions of the Presentation and first report so you have an idea about them and you connect them to second report entering Retail Market of Dubai.
her is the instructions of this Individual Report:This is an individual assessment.
Using the organisation or product that you selected in assessment 1you have now to write a strategic market entry plan to launch the organisation or product in to the selected market.
Your plan needs to cover the following areas
• Market entry- what is the market entry strategy that would be most appropriate for the organisation or product in the international market. Justify this selection.
• Marketing mix-adaptation or standardisation of each element and what would the specific changes, if any, be
• Suggested organisation structure for managing the international operations and justify why this is the most appropriate
• Give a critical review of how logistics and supply chain would play a large part in the success or otherwise of this operation.
You should use recognised strategic international marketing models or frameworks as far as possible to present your information.
This is an individual piece of work.
You will need to submit a paper copy of your work and a copy on a CD through the student office in MX building and gain a receipt for it. There is no electronic submission of work on this module.

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