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In the Marketing Insight article entitled, Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management,V. Kasturi Rangan Boston, MA: Harvard Business School Press, 2006 identifies new opportunities for marketing products through multiple channels by crafting a "channel steward." Read this article and comment on its practicality in light of the changes posed by Internet shopping. ( Please itentify the defination of the three disciplines, and use the example of your recent purchase to write)

In the Marketing Insight article entitled, Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management,V. Kasturi Rangan Boston, MA: Harvard Business School Press, 2006 identifies new opportunities for marketing products through multiple channels by crafting a "channel steward." Read this article and comment on its practicality in light of the changes posed by Internet shopping.
( Please itentify the defination of the three disciplines, and use the example of your recent purchase to write)

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