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Generally, marketers use one of three basic targeting strategies to focus on a target market: undifferentiated, concentrated, or differentiated. Locate a news item or an article that discusses the target market for a specific product (of your choice/your interest/ related to your major). Describe the target market, and explain the targeting strategy used to reach that target market.

Generally, marketers use one of three basic targeting strategies to focus on a target market: undifferentiated, concentrated, or differentiated. Locate a news item or an article that discusses the target market for a specific product (of your choice/your interest/ related to your major). Describe the target market, and explain the targeting strategy used to reach that target market.

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