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Frequent shopper and frequent flier programs are examples of loyalty programs. Select one: True False Question 2 Mark 1.00 out of 1.00 Not flaggedFlag question Question text All of the following are loyalty programs, except: Select one: a. A grocery store card that allows consumers to receive discounts on certain products when scanned. b. An airline mileage program that gives consumers credits for miles flown that can be redeemed at specified intervals for free prizes or flights. c. A coupon given out at an in-store sampling event to encourage shoppers to try a newly launched product. d. A card that gets stamped each time you visit an ice cream store and can be redeemed for free ice cream when filled. Question 3 Mark 1.00 out of 1.00 Not flaggedFlag question Question text “Word of Mouth” describes the process by which people share their experiences or opinions with others. Select one: True False Question 4 Mark 1.00 out of 1.00 Not flaggedFlag question Question text Satisfied customers are valuable customers. Select one: True False Question 5 Mark 1.00 out of 1.00 Not flaggedFlag question Question text Which customer can be considered a loyal customer to Brand X? Select one: a. A first-time customer who tried Brand X because she received a free coupon b. A customer who previously used Brand X c. A customer that buys Brand X once a month d. A bargain shopper who buys the brand that’s on sale Question 6 Mark 1.00 out of 1.00 Not flaggedFlag question Question text When a manufacturer offers retailers a financial incentive or rebate in order to stock more of its products, this is an example of a ____ strategy: Select one: a. Push b. Pull c. Deceptive d. Targeted Question 7 Mark 1.00 out of 1.00 Not flaggedFlag question Question text Customer satisfaction is based on whether or not an offering meets a customer’s expectations. Select one: True False Question 8 Mark 1.00 out of 1.00 Not flaggedFlag question Question text The _________________ era in marketing moved companies attention toward earning customer loyalty. Select one: a. Technology b. Sales c. Relationship d. Production Question 9 Mark 1.00 out of 1.00 Not flaggedFlag question Question text Travis went to buy a computer and was convinced by the salesperson to purchase a model with twice as much hard drive space as the one he planned to purchase. This is an example of _____. Select one: a. Up-Selling b. False Advertising c. Wholesaling d. Re-selling Question 10 Mark 1.00 out of 1.00 Not flaggedFlag question Question text Cross-Selling is getting a customer to buy complimentary offerings that were not part of the initially planned purchase. Select one: True False

Frequent shopper and frequent flier programs are examples of loyalty programs.

Select one:

True

False

Question 2

Mark 1.00 out of 1.00

Not flaggedFlag question

Question text

All of the following are loyalty programs, except:

Select one:

a. A grocery store card that allows consumers to receive discounts on certain products when scanned.

b. An airline mileage program that gives consumers credits for miles flown that can be redeemed at specified intervals for free prizes or flights.

c. A coupon given out at an in-store sampling event to encourage shoppers to try a newly launched product.

d. A card that gets stamped each time you visit an ice cream store and can be redeemed for free ice cream when filled.

Question 3

Mark 1.00 out of 1.00

Not flaggedFlag question

Question text

“Word of Mouth” describes the process by which people share their experiences or opinions with others.

Select one:

True

False

Question 4

Mark 1.00 out of 1.00

Not flaggedFlag question

Question text

Satisfied customers are valuable customers.

Select one:

True

False

Question 5

Mark 1.00 out of 1.00

Not flaggedFlag question

Question text

Which customer can be considered a loyal customer to Brand X?

Select one:

a. A first-time customer who tried Brand X because she received a free coupon

b. A customer who previously used Brand X

c. A customer that buys Brand X once a month

d. A bargain shopper who buys the brand that’s on sale

Question 6

Mark 1.00 out of 1.00

Not flaggedFlag question

Question text

When a manufacturer offers retailers a financial incentive or rebate in order to stock more of its products, this is an example of a ____ strategy:

Select one:

a. Push

b. Pull

c. Deceptive

d. Targeted

Question 7

Mark 1.00 out of 1.00

Not flaggedFlag question

Question text

Customer satisfaction is based on whether or not an offering meets a customer’s expectations.

Select one:

True

False

Question 8

Mark 1.00 out of 1.00

Not flaggedFlag question

Question text

The _________________ era in marketing moved companies attention toward earning customer loyalty.

Select one:

a. Technology

b. Sales

c. Relationship

d. Production

Question 9

Mark 1.00 out of 1.00

Not flaggedFlag question

Question text

Travis went to buy a computer and was convinced by the salesperson to purchase a model with twice as much hard drive space as the one he planned to purchase. This is an example of _____.

Select one:

a. Up-Selling

 

b. False Advertising

c. Wholesaling

d. Re-selling

Question 10

Mark 1.00 out of 1.00

Not flaggedFlag question

Question text

Cross-Selling is getting a customer to buy complimentary offerings that were not part of the initially planned purchase.

Select one:

True

False

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