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Find an advertisement (print, video, or digital) or a movie speech from www.americanrhetoric.com. Analyze it using the firs t five chapters. Pay attention to the use of language, argument, and visuals. When applying a co ncept, define it and indicate what the concept enables you to say about the text. The pape r should present and support a clear thesis. You may need to write a longer draft and edit down to 3 pages.

40 total points possible

DUE BY TUESDAY, MARCH 4, 2014 at 11:59pm VIA TURN-I

T-IN

Summary:

Find an advertisement (print, video, or digital) or

a movie speech from

www.americanrhetoric.com. Analyze it using the firs

t five chapters. Pay attention to the use of

language, argument, and visuals. When applying a co

ncept, define it and indicate what the

concept enables you to say about the text. The pape

r should present and support a clear thesis.

You may need to write a longer draft and edit down

to 3 pages.

The assignment may be re-

written for a better grade in preparation for the s

emester paper.

Paper Length and Format:

3 to 4 pages, double-spaced with 1” margins on all

sides and a standard 12-point font (Times

New Roman, Arial, Calibri, Cambria, Helvetica, Geor

gia, Tahoma, or other standard system

default). Paper length refers to the length of the

substantive body of text, and does NOT

include the works cited or cover pages. Do NOT writ

e more than 4 pages – I will not read (or

grade) anything past 4 pages.

The paper should be in APA style with a running hea

der on each page, a title page, the paper

body, and a works cited page at the end. You do NOT

need an abstract for this assignment. Use

footnotes for citations.

Also, be sure to formulate and clearly state a thes

is for your paper.

Topic:

Choose either

(A)

an advertisement [any kind – print, video, or digi

tal] or

(B)

a movie speech

from americanrhetoric.com [go to the following URL

in your web browser:

http://americanrhetoric.com/moviespeeches.htm

and you may access links to the movie

speeches from there] to use as the subject for your

analysis.

You must provide a link to your

subject advertisement or speech on your works cited

page to receive credit for this

assignment!

Analyze your subject advertisement or speech using

the concepts covered in chapters 1 through

5 of the Rhetoric textbook. When applying concepts,

be sure to define the concept clearly (in

your own words) and explain in detail what the conc

ept enables you to say about your subject.

Pay particular attention to the use of language, ar

gument, and visual elements in the

advertisement or movie speech that you have chosen.

Be sure to address and analyze each of

those [where relevant] in your paper.

Grading:

10 points for proper spelling, grammar, and format

ting. 30 points for the substantive

content of the paper.

 

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