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Entering Foreign Markets not every firm is ready for it. Prematurely venturing overseas may be detrimental to overall firm performance, especially for smaller firms whose margin for error is very small. Therefore, there are two underlying factors that motivate firms to do business in a foreign country: the size of the firm and the size of the domestic market (Peng, 2014). Assuming the decision to internationalize is a “go,” a strategist must make a series of decisions regarding the location, timing, and mode of entry, collectively known as the where, when, and how respectively. Underlying each decision is a set of strategic considerations drawn from the three leading perspectives in the strategy tripod, which form the “Comprehensive Model of Foreign Market Entry “(Peng, 2014, p. 159).

Entering Foreign Markets

not every firm is ready for it. Prematurely venturing overseas may be detrimental to overall firm performance, especially for smaller firms whose margin for error is very small. Therefore, there are two underlying factors that motivate firms to do business in a foreign country: the size of the firm and the size of the domestic market (Peng, 2014). Assuming the decision to internationalize is a “go,” a strategist must make a series of decisions regarding the location, timing, and mode of entry, collectively known as the where, when, and how respectively. Underlying each decision is a set of strategic considerations drawn from the three leading perspectives in the strategy tripod, which form the “Comprehensive Model of Foreign Market Entry “(Peng, 2014, p. 159).

Activity Resources:

Main Task:  Assess and evaluate where, when and how firms enter foreign markets
Based on the section readings noted above, develop a scholarly paper to critically address the following:

·  Pick an industry in which firms from your country are internationally active. What are the top five most favorite foreign markets for firms in this industry? Why?
·  From  institution-based  and  resource-based  views,  identify  the  liability  of  foreignness confronting  MNEs  from  emerging  economies  interested  in  expanding  overseas.  How can such firms overcome them?
·  Select a leading MNC, then analyze and evaluate its strategy to enter a foreign market. What strategy did the MNC uses to determine where to enter? What is the foreign market?  How did the MNC determine when to enter the foreign market?  And how did the MNC enter the foreign market?  Use the “Comprehensive Model of Foreign Market Entry” from your textbook (Peng, 2014, p. 159) to respond to these discussion questions.

Support your paper with five (5) scholarly sources.  In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length:  5-7pages not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to  Academic Integrity Policy.

Submit your document in the Course Work area below the Activity screen.

Learning Outcomes: 5, 6

 

Assignment Outcomes

Analyze the challenges and opportunities of global market entry strategies.
Critically evaluate strategic managerial alternatives and their implications in global business.

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