Click here to have a similar A+ quality paper

Order Now

dissertation is 15,000 words and primary research is needed (interview questions and survey) Research question: Is there a market for a high-end luxury fashion brand with an Indian influence in London? The aim of this research is to provide and overview of the current state of the London market in regards to luxury brands from emerging countries, and more specifically Indian brands, focus on understanding the consumer, his perception of a luxury brand The main objectives of this research paper will be to explore and provide: – an overview of the current state of the market (the competition – other luxury brands from emerging countries, and more specifically Indian brands) – consumers perceptions of Indian luxury brands – Future trends (on the basis of exploration of the state of the market and consumer perception, see what is missing) Literature: Something to understand the market and identify gaps The biggest part is understanding the consumer (need to focus on this) Need to have academic theory about consumer perception The review needs have a convincing analysis of the literature from a novel or complex perspective Partially successful attempts made to theories beyond the current state of literature Methodology: Innovative and sophisticated research design Capable of supporting interferences from data to conclusions Ethical and philosophical issues central to discussion Cogent argument for data collection/analysis methods appropriate for the question Well costed and planned fieldwork schedule Well justified discussion of process Identification of limitations Insightful discussion of validity and reliability Very good reflection on learning process

dissertation is 15,000 words and primary research is needed (interview questions and survey)

Research question:

Is there a market for a high-end luxury fashion brand with an Indian influence in London?

The aim of this research is to provide and overview of the current state of the London market in regards to luxury brands from emerging countries, and more specifically Indian brands, focus on understanding the consumer, his perception of a luxury brand

The main objectives of this research paper will be to explore and provide:
– an overview of the current state of the market (the competition – other luxury brands from emerging countries, and more specifically Indian brands)
– consumers perceptions of Indian luxury brands
– Future trends (on the basis of exploration of the state of the market and consumer perception, see what is missing)

Literature:
Something to understand the market and identify gaps
The biggest part is understanding the consumer (need to focus on this)
Need to have academic theory about consumer perception

The review needs have a convincing analysis of the literature from a novel or complex perspective
Partially successful attempts made to theories beyond the current state of literature

Methodology:
Innovative and sophisticated research design
Capable of supporting interferences from data to conclusions
Ethical and philosophical issues central to discussion

Cogent argument for data collection/analysis methods appropriate for the question
Well costed and planned fieldwork schedule
Well justified discussion of process
Identification of limitations
Insightful discussion of validity and reliability
Very good reflection on learning process

Click here to have a similar A+ quality paper

Order Now