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Discussion Imagine you are a marketing consultant brought in to help a company who has a product that is so successful they cannot keep up with customer demand. What questions would you ask and what suggestions would you offer for handling this problem/opportunity? Include in your discussion a statement on opportunities for integrating with other businesses (creating channel relationships) and for managing supply chain and logistics to keep up with demand and still maintain a high standard of quality for the product.

Discussion

Imagine you are a marketing consultant brought in to help a company who has a product that is so successful they cannot keep up with customer demand.

What questions would you ask and what suggestions would you offer for handling this problem/opportunity?

Include in your discussion a statement on opportunities for integrating with other businesses (creating channel relationships) and for managing supply chain and logistics to keep up with demand and still maintain a high standard of quality for the product.

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