Compare and contrast the operations and marketing strategies of
Compare and contrast the operations and marketing strategies of:Mercedes (research MUST base on the company at Stuttgart, Germany) and Faber- Castell(research mu be Faber- Castell Germany company ONLY)
The following are questions that would be relevant: How are they similar or different? Who are their target markets? How do they compete? What can you say about thpir products, and’ their product iiiix? \^^at do they emphasize in their brand and their overall marketing strategies? What do you think might account for their success? How would you characterize their approach to the standardization-adaptation question? Are there particular aspects of their geography, culture and history that might explainsome of these observations?
The above list gives you a good place to start. But you may include anything else from your observations you deem to be interesting and significant in your comparison.