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Communication Strategy You work for a Marketing Firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon. Choose 1 of the following initiatives: Health Spa launching a new weight loss treatment Insurance company launching new medical product for the exchange Hospital system launching new diabetes program Medical device manufacturer launching new metal alloy prosthesis Select your own company and product with approval from your instructor Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy include: Differentiate between the types of communication that could be used when marketing to different generations. Describe how you will use an integrated campaign to reach your target audience. Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy. Format your paper according to APA guidelines. Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Communication Strategy

You work for a Marketing Firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives:

  • Health Spa launching a new weight loss treatment
  • Insurance company launching new medical product for the exchange
  • Hospital system launching new diabetes program
  • Medical device manufacturer launching new metal alloy prosthesis
  • Select your own company and product with approval from your instructor

 

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy include:

  • Differentiate between the types of communication that could be used when marketing to different generations.
  • Describe how you will use an integrated campaign to reach your target audience.
  • Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.

 Format your paper according to APA guidelines.

 Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

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