business plan for Arabic restaurant
(Build the TOC by using the features in Word ? it?s a great tool and will make papers look professional!)
Table of Contents
Executive Summary 3
Mission, Vision, Values, Goals 3
Company Description 4
Marketing Plan 4
Implementation Plan 5
Financial Plan 5
Prepare this section last, after the details of the business plan have been written. It is a synopsis of what will be found in more detail throughout the business plan. Keep it under two pages and explain the fundamentals of the business.
? Tell the highlights of the business plan.
? This is NOT an introduction ? it really is a summary of all the sections in the paper.
? Tell the reader what is important to know from the body of the report. Focus on important items such as product/service, sales, target market, mission, etc.
? Be enthusiastic, professional, and complete. Grab the reader?s attention.
? Estimated length = 1 ? 1 ? pages
Mission, Vision, Values, Goals
? Subsections may be needed for this section and other sections. Use the full section title as a level one heading and provide a few sentences overall in order to set the stage for the subsections. Always have transition sentences between sections in order to guide the reader through the plan.
? Estimated length = 1 ? 1 ? pages
? The vision statement says where the business is headed and what the future hope of that company is.
? The mission statement says what the company actually does and why it exists.
? Are there specific values that are important to the business, the owners, or potential customers? Will certain values define the business? These should be listed here.
? Goals are specific accomplishments the business hopes to achieve in terms of quality, financial performance, and resources.
? Remember, all goals must be S.M.A.R.T. goals (specific, measurable, achievable, realistic, and time-bound). Make sure there is a number an date on all goals.
? Must have at least three goals.
? Examples of SMART goals:
o Will open a second location in year two of operation.
o Reach break-even point within six months of operation.
o Achieve $10,000 revenue by month three of operation.
o Build awareness by getting positive reviews in the local newspaper within six months of operation.
o Capture 10% market share within the first year.
o Add a new product line in year two of operation.
? Describe the business and what it will actually do (e.g., manufacture goods, sell products, provide a service, etc.).
? Provide an overview of the industry. Describe the changes you see in the industry and how your company will take advantage of opportunities.
? Describe the company?s core competencies and strengths. Explain the defining piece about the business (i.e. innovation, quality, personalized customer service, timeliness).
? Explain the experiences and skills the team brings to the business to help ensure its success.
? State the legal form of ownership (sole proprietor, partnership, etc.).
? Estimated length = 1 page
? Describe, in detail, the products or services. What factors will give the company a competitive advantage? What unique features does your product or service have?
? Describe the pricing of the products or services.
? For long, detailed pricing lists, refer to the appendix, and put the lists there. Ex: restaurant menu, complete store category list, etc.
? This is also a good place to add illustrations and photos of the product and business. Remember to put a figure number and title on all illustrations. Also, before showing the illustration, have a sentence or two that directs the reader?s attention to the illustration and tells what is important about the illustration. (Ex: Figure 1. Products on shelves.)
? Estimated length = 2 ? 3 pages
? Conduct secondary research first. Use published information from trade journals, newspapers, magazines, census data, demographic profiles, etc. Look for general data as well as industry-specific information.
? After conducting secondary research, do some primary research by conducting interviews, using surveys, or just get a focus group together.
? Include in the marketing plan facts about the industry and target market, any barriers to entry to entering this market, and potential for growth.
? Describe the target market in as much detail as possible: age, gender, location, income level, occupation, education, and any other demographic identifier specific to the product or industry.
? Describe the product or service from a customer?s point of view ? values and benefits.
? List at least three competing firms. Describe where these companies are strong, and weak.
? Define the components in the marketing mix: promotion, promotion, price, and place (meaning distribution channels).
? Sales Forecast: Use a spreadsheet (Excel) to show a month-by-month projection for the first year.
? Estimated length = 3 ? 4 pages
? This section should outline how the business plan will be executed.
? Describe what needs to be done to open the location (physical requirements of location)
? Legal issues that need to be addressed (ex: incorporating the business)
? Describe the management and organization structure (an organization chart would work nicely in this section)
? Determine the staff and personnel that will need to be hired. No need to include job descriptions; give a job title and a line about the job?s responsibilities.
? Explain the level of inventory that will have to be acquired.
? List potential suppliers that will need to be involved (ex: for procuring inventory or services)
? Estimated length = 2 pages
? This section covers the financial information for the company. Write a few sentences to begin the section, and precede any spreadsheets with text telling the reader what is important.
? If the spreadsheets can be easily inserted into the body of the report, put them into appendices, but make sure to cover the highlights in this section.
? Include start-up capital and assets
? Include profit and loss projection (12 months)
? Include three-year profit projection
? Include projected cash flow
? Include break-even analysis
? Estimated length = 4 ? 5 pages (either here or in appendices)
? This is different from the Executive Summary section.
? This section is the final opportunity to make the case for the business and give the reader one last pitch about the viability and attractiveness of the business.
? It may even be that by the end of the business planning phase, the business is a ?no-go? decision. That?s ok ? it?s much better to decide this before spending all the money.
? If the business is no-go, then explain why that is the conclusion of the team.
? Estimated length = ? – 1 page
? All references must follow APA guidelines.
? The paper must also include citations in the body of the paper whenever information has been obtained from a source.
? Appendices may not be required, but if used, here are a couple of guidelines:
o Material in appendices tends to be detail that is not required in the body of the report. This could be full menus, product catalogs, etc.
o Each appendix should be labeled and titled. (Ex: Appendix A ? Restaurant Menu)
o Refer to the appendix in the body of the report and tell the reader about the additional information.
o Appendices go AFTER the reference list.