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Business Decision Making (QCF. L5) Programme title Pearson BTEC Level 5 HND in Business Unit number and title Unit 06 Business Decision Making Assignment number and title 1 of 1 Individual written assignment Student name Assessor (receiving the work) Mr Asare Amaning, Mr Dan Sookun Issue date 17 February 2014 Deadline(s) 02-07 June 2014 Resubmission Y/N Deadline TBA Late submission: Work submitted after the deadline will be capped at a Merit grade unless extenuating circumstances apply- see programme handbook for further information. Work submitted later than two weeks after the deadline will not be accepted. Feedback Feedback will be available within 2-3 weeks of the initial submission date. Number of tasks Submission dates There are four tasks regarding the individual written assignment Task 1: Related to collecting primary and secondary data for decision making in business Draft to be submitted by end of 4th week Task 2: Related understanding and analysing data for business decision making Draft to be submitted by 8th week Task 3: Related to producing and presenting information/data in appropriate format for decision making Draft to be submitted by 11th week Task 4: Related to understanding software-generated information and using to make decisions in organisations Draft to be submitted by 14th week General Guidelines  The work you submit must be in your own words. If you use a quote or an illustration from somewhere you must give the source.  Include a list of references at the end of your document. You must give all your sources of information.  Make sure your work is clearly presented and that you use correct grammar.  Wherever possible use a word processor and its ?spell-checker?. Assignment Brief ? continued 2 | ?ICTM Introduction and background notes (vocational context) Assignment Context and Scenario: Consider yourself working in a medium size juice bottling company in the greater London region as a coordinator for new product development from this year. Your previous food and beverage production experience and then marketing experience for over 5 years with the current firm has been useful to work in your new role as the product development coordinator. The company management is very much interested in introducing a new fresh-fruit based drink for the health conscious customers. The senior management team would like to know the emerging trends in this market in order to determine the size of the potential market based on a solid market potential analysis. Also, they would be looking for the financial viability of introducing this new product. This requires you to consider the following four tasks as outlined in the following page in order to complete this assignment and present to the senior management. Recommended word count is 3000, excluding any introduction, appendix and the reference list. You may use a one-page introduction to describe your hypothetical company, if you desire. Task 1 Task 2 Task 3 Task 4 What you must do Grading Criteria LO1: A Plan and carry out a research to determine the consumer profile, preference, attitude and buying behaviour related to the consumer drinks using primary research. You need to explain the data collection methods used, including sampling techniques as well as the pros and cons. LO1: B Plan and carryout a secondary research to collect market related data such as the size of the market for consumer drinks, competitors, market structure, and market shares of key players. LO2: Using appropriate techniques analyse and summarise the data collected from primary and secondary researches. This requires you to use such techniques as dispersion, correlation coefficient analysis, and quartiles and percentiles. LO3: Prepare a report in appropriate format using the information derived from the above analysis in order to present to the senior management. Your report should include tables, graphs charts and other appropriate methods such as trend lines along with good interpretations. LO4: Develop and present a project plan for the development of the new product based on the above information to the senior management. The plan should include resource allocations, including project costing, business analysis based on the projected revenue and cash-flow, and other supporting evidences regarding financial viability of the project. P 1.1, P1.2, P 1.3 M 1 P1.1, P 1.3 P 2.1, P 2.2. P 2.3 M 2, D 1 P 3.1, P 3.2, P 3.3, P 3.4 P 4.1, P 4.2, P 4.3 M 3, D 2 Assignment Brief ? continued 3 | ?ICTM Evidence checklist Check this carefully to make sure you hand in the right work We need to see: Tick Individual written report How your work will be assessed 1. The Criteria which will be assessed on this assignment are shown in the section above labelled Unit Criteria and Levels. These are also shown against the tasks so that you know exactly which task(s) refer to which criteria. 2. In most assignments you will have the opportunity to achieve at all levels ? Pass, Merit or Distinction ? and your highest achievement for each of the Grading Criteria will count. Occasionally a particular task may offer restricted opportunities (i.e. the best grade anyone could achieve would be a Pass or Merit) in which case the maximum grade will be specified. 3. If the evidence you submit does not meet the requirements of a Pass in any of the Grading Criteria you will receive U grades and will need to consult your assessing tutor about resubmission or other opportunities to achieve the grades. 4. You will receive your tutor?s assessment of your grades, and feedback, on a separate Assignment Grading and Feedback Sheet where you will be invited to record your comments. Grading Criteria: Study these criteria carefully to choose your grade  The following criteria indicate what is expected in order to achieve a Pass, Merit or Distinction.  To gain a Pass in a BTEC HND Unit, you must meet ALL the Pass criteria; to gain a Merit, you must meet ALL the Merit and Pass criteria; and to gain a Distinction, you must meet ALL the Distinction, Merit and Pass criteria Learning outcomes Pass 1. Be able to use a variety of sources for the collection of data, both primary and secondary 1.1 create a plan for the collection of primary and secondary data for a given business problem 1.2 present the survey methodology and sampling frame used 1.3 design a questionnaire for a given business problem 2. Understand a range of techniques to analyse data effectively for business purposes 2.1 create information for decision making by summarising data using representative values 2.2 analyse the results to draw valid conclusions in a business context 2.3 analyse data using measures of dispersions to inform a given business scenario 2.4 explain how quartiles, percentiles, and the correlation coefficient are used to draw useful conclusions in a business context 3. Be able to produce information in appropriate formats for decision making in an organisational context 3.1 produce graphs using spreadsheets and draw valid conclusions based on the information derived 3.2 create trend lines in spreadsheet graphs to assist in forecasting for specified business information 3.3 prepare a business presentation using suitable software and techniques to disseminate information effectively 3.4 produce a formal business report 4. Be able to use software-generated information to make decisions in an organisation 4.1 use appropriate information processing tools 4.2 prepare a project plan for an activity and determine the critical path 4.3 use financial tools for decision making Assignment Brief ? continued 4 | ?ICTM Merit and distinction assessment criteria (contextualized) M1 Identify and apply strategies to find appropriate solutions An effective approach to study and research has been applied using appropriate example and Critically analyse a range of data collection methods and sampling techniques before using in the primary research. M2 Select/design and apply appropriate methods/techniques Ability to apply identified such techniques as correlation coefficient or dispersion methods and applies in the analysis. The student supported the report using a range of sources of information M3 Present and communicate appropriate findings An analysis of the effectiveness of using various graphs and charts along with a trend line to forecast events in the given situation. D1 Use critical reflection to evaluate own work and justify valid conclusions Conclusions have been arrived at through synthesis of ideas and have been justified through the practical example and critically evaluated a couple analytical techniques in task 2. D2 Take responsibility for managing and organising activities Autonomy and independence has been demonstrated Cash-flow analysis of the expected revenue and profit carried out using one of the financial tools such as the NVP analysis or payback period analysis along with evaluation. Activities have been managed taking into account, class attendance research and submission dates various sources of information using proper referencing D3 Demonstrate convergent/lateral/ creative thinking Alternative evaluation has been taken place when selecting and recommending financial tools for decision making. Appropriate evaluation of development needs of individual Internal verifier Nazim Saleem Signature (IV of the brief) Date 12/02/2014 Glossary: Analyse: Break an issue or topic into smaller parts by looking in depth at each part. Support each part with arguments and evidence for and against. (Pros and cons) Critically Evaluate/Analyse: When you critically evaluate you look at the arguments for and against an issue. You look at the strengths and weaknesses of the arguments. This could be from an article you read in a journal or from a text book. Discuss: When you discuss you look at both sides of a discussion. You look at both sides of the arguments. Then you look at the reason why it?s important (for) then you look at the reason why it?s important (against). Explain: When you explain you must say why it is important or not important. Evaluate: When you evaluate you look at the arguments for and against an issue. Identify: When you identify you look at the Assignment Brief ? continued 5 | ?ICTM Guide to student 1. Preparation guidelines of the Coursework Document: a. All coursework must be word processed. b. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch). c. Font size must be within the range of 12 point in body text and 14 point for the heading d. Standard and commonly used type face such as Times New Roman and Arial should be used. e. All figures, graphs and tables must be numbered. f. Material taken from external sources must be properly referred and cited within the text using the Harvard system g. Word limit must be strictly followed. h. Before submitting the assignment students must check their course work on ?MOODLE Site? with Plagiarism Software (Turnitin) and obtain a certificate. Examination Officers and relevant tutor or the assessment committee have the right to ask the student to submit the softcopies of the assignment. i. Do not use Wikipedia as a referenc This work must to be written in report for. Questionnaire of 15 to 20 questions about consumers habits related to fresh juice drinks must to be made and imaginary results must to be showed in diagrams, tables, graphs and discussed. Sample of questionnaire must to be attached. Imaginary there should be 1000-1500 respondents from 5 different boroughs of London or 5 different locations of United Kingdom.Also the writer must to choose at least three different fruits and discus about the benefits to customers health. Task 3 generally should carry a report about a future project, introduction to it,ways of development it, data collecting methodologies, conclusions with respect to its viability and recommendations .

Business Decision Making (QCF. L5)
Programme title
Pearson BTEC Level 5 HND in Business Unit number and title
Unit 06
Business Decision Making Assignment number and title
1 of 1
Individual written assignment Student name Assessor (receiving the work) Mr Asare Amaning, Mr Dan Sookun Issue date 17 February 2014 Deadline(s) 02-07 June 2014 Resubmission Y/N Deadline TBA Late submission: Work submitted after the deadline will be capped at a Merit grade unless extenuating circumstances apply- see programme handbook for further information. Work submitted later than two weeks after the deadline will not be accepted. Feedback Feedback will be available within 2-3 weeks of the initial submission date.
Number of tasks
Submission dates
There are four tasks regarding the individual written assignment
Task 1: Related to collecting primary and secondary data for decision making in business
Draft to be submitted by end of 4th week
Task 2: Related understanding and analysing data for business decision making
Draft to be submitted by 8th week
Task 3: Related to producing and presenting information/data in appropriate format for decision making
Draft to be submitted by 11th week
Task 4: Related to understanding software-generated information and using to make decisions in organisations
Draft to be submitted by 14th week
General Guidelines
 The work you submit must be in your own words. If you use a quote or an illustration from somewhere you must give the source.
 Include a list of references at the end of your document. You must give all your sources of information.
 Make sure your work is clearly presented and that you use correct grammar.
 Wherever possible use a word processor and its ?spell-checker?.
Assignment Brief ? continued
2 | ?ICTM
Introduction and
background notes
(vocational context)
Assignment Context and Scenario:
Consider yourself working in a medium size juice bottling company in the greater London region as a
coordinator for new product development from this year. Your previous food and beverage
production experience and then marketing experience for over 5 years with the current firm has
been useful to work in your new role as the product development coordinator.
The company management is very much interested in introducing a new fresh-fruit based drink for
the health conscious customers. The senior management team would like to know the emerging
trends in this market in order to determine the size of the potential market based on a solid market
potential analysis. Also, they would be looking for the financial viability of introducing this new
product.
This requires you to consider the following four tasks as outlined in the following page in
order to complete this assignment and present to the senior management.
Recommended word count is 3000, excluding any introduction, appendix and the reference
list. You may use a one-page introduction to describe your hypothetical company, if you
desire.
Task 1
Task 2
Task 3
Task 4
What you must do
Grading
Criteria
LO1: A
Plan and carry out a research to determine the consumer profile, preference, attitude and
buying behaviour related to the consumer drinks using primary research. You need to explain
the data collection methods used, including sampling techniques as well as the pros and
cons.
LO1: B
Plan and carryout a secondary research to collect market related data such as the size of the
market for consumer drinks, competitors, market structure, and market shares of key players.
LO2:
Using appropriate techniques analyse and summarise the data collected from primary and
secondary researches. This requires you to use such techniques as dispersion, correlation
coefficient analysis, and quartiles and percentiles.
LO3:
Prepare a report in appropriate format using the information derived from the above analysis
in order to present to the senior management. Your report should include tables, graphs
charts and other appropriate methods such as trend lines along with good interpretations.
LO4:
Develop and present a project plan for the development of the new product based on the
above information to the senior management. The plan should include resource allocations,
including project costing, business analysis based on the projected revenue and cash-flow,
and other supporting evidences regarding financial viability of the project.
P 1.1, P1.2,
P 1.3
M 1
P1.1, P 1.3
P 2.1, P 2.2.
P 2.3
M 2, D 1
P 3.1, P 3.2,
P 3.3, P 3.4
P 4.1, P 4.2,
P 4.3
M 3, D 2
Assignment Brief ? continued
3 | ?ICTM
Evidence checklist Check this carefully to make sure you hand in the right work We need to see: Tick
Individual written report
How your work will be assessed
1. The Criteria which will be assessed on this assignment are shown in the section above labelled Unit Criteria and Levels. These are also shown against the tasks so that you know exactly which task(s) refer to which criteria.
2. In most assignments you will have the opportunity to achieve at all levels ? Pass, Merit or Distinction ? and your highest achievement for each of the Grading Criteria will count. Occasionally a particular task may offer restricted opportunities (i.e. the best grade anyone could achieve would be a Pass or Merit) in which case the maximum grade will be specified.
3. If the evidence you submit does not meet the requirements of a Pass in any of the Grading Criteria you will receive U grades and will need to consult your assessing tutor about resubmission or other opportunities to achieve the grades.
4. You will receive your tutor?s assessment of your grades, and feedback, on a separate Assignment Grading and Feedback Sheet where you will be invited to record your comments.
Grading Criteria: Study these criteria carefully to choose your grade
 The following criteria indicate what is expected in order to achieve a Pass, Merit or Distinction.
 To gain a Pass in a BTEC HND Unit, you must meet ALL the Pass criteria; to gain a Merit, you must meet ALL the Merit and Pass criteria; and to gain a Distinction, you must meet ALL the Distinction, Merit and Pass criteria
Learning outcomes Pass 1. Be able to use a variety of sources for the collection of data, both primary and secondary
1.1 create a plan for the collection of primary and secondary data for a given business problem
1.2 present the survey methodology and sampling frame used
1.3 design a questionnaire for a given business problem 2. Understand a range of techniques to analyse data effectively for business purposes
2.1 create information for decision making by summarising data using representative values
2.2 analyse the results to draw valid conclusions in a business context
2.3 analyse data using measures of dispersions to inform a given business scenario
2.4 explain how quartiles, percentiles, and the correlation coefficient are used to draw useful conclusions in a business context 3. Be able to produce information in appropriate formats for decision making in an organisational context
3.1 produce graphs using spreadsheets and draw valid conclusions based on the information derived
3.2 create trend lines in spreadsheet graphs to assist in forecasting for specified business information
3.3 prepare a business presentation using suitable software and techniques to disseminate information effectively
3.4 produce a formal business report 4. Be able to use software-generated information to make decisions in an organisation
4.1 use appropriate information processing tools
4.2 prepare a project plan for an activity and determine the critical path
4.3 use financial tools for decision making
Assignment Brief ? continued
4 | ?ICTM
Merit and distinction assessment criteria (contextualized) M1 Identify and apply strategies to find appropriate solutions
An effective approach to study and research has been applied using appropriate example
and Critically analyse a range of data collection methods and sampling techniques before using in the primary research.
M2 Select/design and apply appropriate methods/techniques
Ability to apply identified such techniques as correlation coefficient or dispersion methods and applies in the analysis.
The student supported the report using a range of sources of information M3 Present and communicate appropriate findings
An analysis of the effectiveness of using various graphs and charts along with a trend line to forecast events in the given situation. D1 Use critical reflection to evaluate own work and justify valid conclusions
Conclusions have been arrived at through synthesis of ideas and have been justified through the practical example and critically evaluated a couple analytical techniques in task 2. D2 Take responsibility for managing and organising activities
Autonomy and independence has been demonstrated
Cash-flow analysis of the expected revenue and profit carried out using one of the financial tools such as the NVP analysis or payback period analysis along with evaluation.
Activities have been managed taking into account, class attendance research and submission dates various sources of information using proper referencing
D3 Demonstrate convergent/lateral/ creative thinking
Alternative evaluation has been taken place when selecting and recommending financial tools for decision making.
Appropriate evaluation of development needs of individual
Internal verifier Nazim Saleem Signature (IV of the brief) Date 12/02/2014
Glossary:
Analyse: Break an issue or topic into smaller parts by looking in depth at each part. Support each part with arguments and evidence for and against. (Pros and cons)
Critically Evaluate/Analyse: When you critically evaluate you look at the arguments for and against an issue. You look at the strengths and weaknesses of the arguments. This could be from an article you read in a journal or from a text book.
Discuss: When you discuss you look at both sides of a discussion. You look at both sides of the arguments. Then you look at the reason why it?s important (for) then you look at the reason why it?s important (against).
Explain: When you explain you must say why it is important or not important.
Evaluate: When you evaluate you look at the arguments for and against an issue.
Identify: When you identify you look at the
Assignment Brief ? continued
5 | ?ICTM
Guide to student
1. Preparation guidelines of the Coursework Document:
a. All coursework must be word processed.
b. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch).
c. Font size must be within the range of 12 point in body text and 14 point for the heading
d. Standard and commonly used type face such as Times New Roman and Arial should be used.
e. All figures, graphs and tables must be numbered.
f. Material taken from external sources must be properly referred and cited within the text using the Harvard system
g. Word limit must be strictly followed.
h. Before submitting the assignment students must check their course work on ?MOODLE Site? with Plagiarism Software (Turnitin) and obtain a certificate. Examination Officers and relevant tutor or the assessment committee have the right to ask the student to submit the softcopies of the assignment.
i. Do not use Wikipedia as a referenc

This work must to be written in report for. Questionnaire of 15 to 20 questions about consumers habits related to fresh juice drinks must to be made and imaginary results must to be showed in diagrams, tables, graphs and discussed. Sample of questionnaire must to be attached. Imaginary there should be 1000-1500 respondents from 5 different boroughs of London or 5 different locations of United Kingdom.Also the writer must to choose at least three different fruits and discus about the benefits to customers health.
Task 3 generally should carry a report about a future project, introduction to it,ways of development it, data collecting methodologies, conclusions with respect to its viability and recommendations .

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