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Assignment Details and Grading Rubric In this assignment, you will engage in the development of the following professional competency by describing how firms use marketing research to compete and collaborate in the global economy: * Global Awareness Marketers engaged in conducting global research must be cognizant of the many factors that can positively or adversely affect an organization, such as cultural, social, economic, competitive, technological, political, and legal environmental conditions. Building and maintaining awareness of the global market conditions requires great effort and diligence in order to minimize risk and maximize profit potential for an organization. Developing communications channels, being aware of cultural nuances, and competitive forces can impact the success of a marketing effort that is invested in the global marketing environment. As a marketing researcher, you must develop a keen awareness for the global marketing environment to protect and improve organizational interests. Directions for completing this assignment: To complete this assignment, you will review one scholarly article on Global Marketing Research and write a 3-4 page informative essay in APA style format addressing the following five topic areas(try to cover all of these topics, but if you can’t due to the article’s limited material, that is fine. It’s important to cover as many as you can): 1. Describe the purpose of the global marketing research described in the article? 2. Explain the competitive environment in relation to the marketing research is discussed in the article. 3. Describe how collaboration and social behavior played a role in the global marketing research. 4. In your informative essay explain the following: Provide a review of how the data was collected? Provide a review of how the data analysis was completed? 5. In your review of the article, provide a description of the competitive outcomes you see were critical to the success or failure of this global marketing research? Prior to beginning the assignment see the grading rubric below for additional requirements. Continued… Grading Rubric: Percent Possible Score For This Assignment: 100 Content, Focus, Use of Text/Outside Sources (60%) Describes the purpose of the marketing research article Explains the competitive environment in relation to the marketing research Describe how collaboration and social behavior played a role in the global marketing research Informative essay explains how data was collected and analyzed Critical Thinking (27%) Percent Possible Points Critical thinking is evident in addition to providing facts Informative essay format is accurate Flow of answers is logical Considers different positions on the issues Writing Style Grammar, APA Format Gross Assignment Score: Less: Late Penalty (Per Policy)

Assignment Details and Grading Rubric   In this assignment, you will engage in the development of the following professional competency by describing how firms use marketing research to compete and collaborate in the global economy:  * Global Awareness  Marketers engaged in conducting global research must be cognizant of the many factors that can positively or adversely affect an organization, such as cultural, social, economic, competitive, technological, political, and legal environmental conditions. Building and maintaining awareness of the global market conditions requires great effort and diligence in order to minimize risk and maximize profit potential for an organization. Developing communications channels, being aware of cultural nuances, and competitive forces can impact the success of a marketing effort that is invested in the global marketing environment. As a marketing researcher, you must develop a keen awareness for the global marketing environment to protect and improve organizational interests.  Directions for completing this assignment:  To complete this assignment, you will review one scholarly article on Global Marketing Research and write a 3-4 page informative essay in APA style format addressing the following five topic areas(try to cover all of these topics, but if you can’t due to the article’s limited material, that is fine. It’s important to cover as many as you can):  1. Describe the purpose of the global marketing research described in the article? 2. Explain the competitive environment in relation to the marketing research is discussed in the article. 3. Describe how collaboration and social behavior played a role in the global marketing research. 4. In your informative essay explain the following: Provide a review of how the data was collected? Provide a review of how the data analysis was completed? 5. In your review of the article, provide a description of the competitive outcomes you see were critical to the success or failure of this global marketing research?  Prior to beginning the assignment see the grading rubric below for additional requirements.   Continued…      Grading Rubric:  Percent  Possible Score For This Assignment:    100         Content, Focus, Use of Text/Outside Sources (60%)  Describes the purpose of the marketing research article Explains the competitive environment in relation to the marketing research Describe how collaboration and social behavior played a role in the global marketing research  Informative essay explains how data was collected and analyzed  Critical Thinking (27%)   Percent Possible    Points     Critical thinking is evident in addition to providing facts Informative essay format is accurate Flow of answers is logical Considers different positions on the issues       Writing Style Grammar, APA Format     Gross Assignment Score:  Less: Late Penalty (Per Policy)

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