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• Assessment Instructions For this assessment, assume the role of a professional analyst. Choose a publicly traded US company and prepare a critical analysis of the microeconomic and macroeconomic environment and challenges that the company faces. Use your chosen company’s 10-K report to locate detailed information for your project. This assessment provides you an opportunity to apply the theories and concepts researched throughout this course to real-world problems and issues. Below are questions to consider as you prepare your analysis. These are not the only questions to consider, and they may not all apply. They are merely examples of the types of issues to consider and analyze. • Describe the company, the company background, industry (computer, financial, and so on), and industry structure (oligopoly, monopolistic competition, and so on). • Describe if and how the company is regulated. Is it covered by EPA? • What are the factor markets like? • What global pressures does it face? Foreign competition? • What is its cost structure (for example, fixed versus variable)? • What ethical issues are present? • Are there economies of scope or scale? • Is it subject to business cycles? Your critical analysis should consist of the following sections: 9. Introduction – describe your chosen company and its industry. 10. Application of the theories, models, and practices of economic theory to create profit maximization for your firm. 11. Analysis of the economic implications of operating in global markets as well as different market and industry structures. 12. Assessment of the impact of ethical and regulatory considerations on your chosen company. 13. Analysis of the macroeconomic environment of corporate operations. 14. Analysis of the microeconomic environment of corporate operations. 15. Conclusion and recommendations. The conclusion should include the long-term outlook for the company. 16. References. Other Requirements Support your analysis with examples from your chosen company as well as readings and resources, using proper APA format for all in-text citations and references. • Written communication: Written communication is free of errors that detract from the overall message. • APA formatting: Resources and citations are formatted according to APA (sixth edition) style and formatting. • Number of resources: Minimum of ten references, four of which should be academic journals; no more than two should be textbooks. • Length of paper: 10–12 typed, double-spaced pages not including title page or references. • Font and font size: Times Roman, 12 points. Must meet the Distinguished criteria outlined below. Print Company Analysis Assessment Scoring Guide Company Analysis Assessment Scoring Guide Grading Rubric Criteria Non-performance Basic Proficient Distinguished Analyze the background, industry, and industry structure of a firm. Does not identify the background, industry, and industry structure of a firm. Identifies the background, industry, and industry structure of a firm. Analyzes the background, industry, and industry structure of a firm. Interprets the background, industry, and industry structure of a firm by using data gathered through critical analysis of the economic environment. Analyze the theories, models, and practices of economic theory to create value for the firm. Does not identify the theories, models, and practices of economic theory to create value for a firm. Identifies the theories, models, and practices of economic theory to create value for a firm. Analyzes the theories, models, and practices of economic theory to create value for a firm. Applies the theories, models, and practices of economic theory to prepare proposals that create value for a firm. Analyze the economic implications of operating in different markets and industry structures. Does not identify the economic implications of operating in different markets and industry structures. Identifies the economic implications of operating in different markets and industry structures. Analyzes the economic implications of operating in different markets and industry structures. Interprets the economic implications and challenges of operating in different markets and industry structures supported by a firm’s 10-K report, relevant data, resources, references, and economic principles. Analyze the economic implications of operating in global markets. Does not identify the economic implications of operating in global markets. Identifies the economic implications of operating in global markets. Analyzes the economic implications of operating in global markets. Interprets the economic implications of operating in global markets supported by a firm’s 10-K report, relevant data, resources, references, and economic principles. Analyze the macroeconomic environment of corporate operations. Does not identify the macroeconomic environment of corporate operations. Identifies the macroeconomic environment of corporate operations. Analyzes the macroeconomic environment of corporate operations. Interprets the macroeconomic environment of corporate operations, examining the implications of factors such as national and international growth, inflation, and unemployment. Analyze the microeconomic environment of corporate operations. Does not identify the microeconomic environment of corporate operations. Identifies the microeconomic environment of corporate operations. Analyzes the microeconomic environment of corporate operations. Interprets the microeconomic environment of corporate operations, examining how the behavior of individual households and firms affect supply, demand, and prices. Assess the impact of ethical and regulatory considerations on economic decisions. Does not identify the impact of ethical and regulatory considerations on economic decisions. Identifies the impact of ethical and regulatory considerations on economic decisions. Assesses the impact of ethical and regulatory considerations on economic decisions. Interprets the impact of ethical and regulatory considerations on economic decisions, supported by relevant data, resources, references, and economic principles. Communicate in a manner that is professional and consistent with expectations for members of the business professions. Communicates in a manner that is not professional or consistent with expectations for members of the business profession. Communicates in a manner that is inconsistent with expectations for members of the business profession. Communicates in a manner that is professional and consistent with expectations for members of the business professions. Communicates in a manner that is professional, scholarly, and consistent with expectations for members of the business professions. Adheres to APA guidelines; work is appropriate for publication.

• Assessment Instructions
For this assessment, assume the role of a professional analyst. Choose a publicly traded US company and prepare a critical analysis of the microeconomic and macroeconomic environment and challenges that the company faces. Use your chosen company’s 10-K report to locate detailed information for your project.
This assessment provides you an opportunity to apply the theories and concepts researched throughout this course to real-world problems and issues.
Below are questions to consider as you prepare your analysis. These are not the only questions to consider, and they may not all apply. They are merely examples of the types of issues to consider and analyze.
• Describe the company, the company background, industry (computer, financial, and so on), and industry structure (oligopoly, monopolistic competition, and so on).
• Describe if and how the company is regulated. Is it covered by EPA?
• What are the factor markets like?
• What global pressures does it face? Foreign competition?
• What is its cost structure (for example, fixed versus variable)?
• What ethical issues are present?
• Are there economies of scope or scale?
• Is it subject to business cycles?
Your critical analysis should consist of the following sections:
9. Introduction – describe your chosen company and its industry.
10. Application of the theories, models, and practices of economic theory to create profit maximization for your firm.
11. Analysis of the economic implications of operating in global markets as well as different market and industry structures.
12. Assessment of the impact of ethical and regulatory considerations on your chosen company.
13. Analysis of the macroeconomic environment of corporate operations.
14. Analysis of the microeconomic environment of corporate operations.
15. Conclusion and recommendations. The conclusion should include the long-term outlook for the company.
16. References.
Other Requirements
Support your analysis with examples from your chosen company as well as readings and resources, using proper APA format for all in-text citations and references.
• Written communication: Written communication is free of errors that detract from the overall message.
• APA formatting: Resources and citations are formatted according to APA (sixth edition) style and formatting.
• Number of resources: Minimum of ten references, four of which should be academic journals; no more than two should be textbooks.
• Length of paper: 10–12 typed, double-spaced pages not including title page or references.
• Font and font size: Times Roman, 12 points.

Must meet the Distinguished criteria outlined below.

Print
Company Analysis Assessment Scoring Guide
Company Analysis Assessment Scoring Guide Grading Rubric
Criteria Non-performance Basic Proficient Distinguished
Analyze the background, industry, and industry structure of a firm. Does not identify the background, industry, and industry structure of a firm. Identifies the background, industry, and industry structure of a firm. Analyzes the background, industry, and industry structure of a firm. Interprets the background, industry, and industry structure of a firm by using data gathered through critical analysis of the economic environment.
Analyze the theories, models, and practices of economic theory to create value for the firm. Does not identify the theories, models, and practices of economic theory to create value for a firm. Identifies the theories, models, and practices of economic theory to create value for a firm. Analyzes the theories, models, and practices of economic theory to create value for a firm. Applies the theories, models, and practices of economic theory to prepare proposals that create value for a firm.
Analyze the economic implications of operating in different markets and industry structures. Does not identify the economic implications of operating in different markets and industry structures. Identifies the economic implications of operating in different markets and industry structures. Analyzes the economic implications of operating in different markets and industry structures. Interprets the economic implications and challenges of operating in different markets and industry structures supported by a firm’s 10-K report, relevant data, resources, references, and economic principles.
Analyze the economic implications of operating in global markets. Does not identify the economic implications of operating in global markets. Identifies the economic implications of operating in global markets. Analyzes the economic implications of operating in global markets. Interprets the economic implications of operating in global markets supported by a firm’s 10-K report, relevant data, resources, references, and economic principles.
Analyze the macroeconomic environment of corporate operations. Does not identify the macroeconomic environment of corporate operations. Identifies the macroeconomic environment of corporate operations. Analyzes the macroeconomic environment of corporate operations. Interprets the macroeconomic environment of corporate operations, examining the implications of factors such as national and international growth, inflation, and unemployment.
Analyze the microeconomic environment of corporate operations. Does not identify the microeconomic environment of corporate operations. Identifies the microeconomic environment of corporate operations. Analyzes the microeconomic environment of corporate operations. Interprets the microeconomic environment of corporate operations, examining how the behavior of individual households and firms affect supply, demand, and prices.
Assess the impact of ethical and regulatory considerations on economic decisions. Does not identify the impact of ethical and regulatory considerations on economic decisions. Identifies the impact of ethical and regulatory considerations on economic decisions. Assesses the impact of ethical and regulatory considerations on economic decisions. Interprets the impact of ethical and regulatory considerations on economic decisions, supported by relevant data, resources, references, and economic principles.
Communicate in a manner that is professional and consistent with expectations for members of the business professions. Communicates in a manner that is not professional or consistent with expectations for members of the business profession. Communicates in a manner that is inconsistent with expectations for members of the business profession. Communicates in a manner that is professional and consistent with expectations for members of the business professions. Communicates in a manner that is professional, scholarly, and consistent with expectations for members of the business professions. Adheres to APA guidelines; work is appropriate for publication.

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